Skip to content
Reelelle

How we work

One rhythm every month: the plan, motion sketches, finished reels, posting and a weekly check-in.

The first days

From the setup fee to the first reel on your account.

  1. Day 101

    Kickoff call

    Offer, customers, accounts, materials. We agree on platforms and posting days.

  2. Within 5 working days02

    Motion guide and plan

    You get your brand motion guide and the first month's plan to approve.

  3. Within 10 working days03

    First reels

    Motion sketches, then finished reels and graphics to approve.

  4. From the first month04

    Monthly rhythm

    Posting as planned, a weekly check-in, a report at the end of the month.

How we work, step by step

We show you the motion sketch first, then make the reel. Nothing goes on your account without your approval.

01

Kickoff call and your motion guide

We learn your offer, customers and accounts. From that we make your motion guide: how your logo enters, the pace, colours, type and transitions. Every reel after that follows it.

Brand motion guide

Logo entrance
the line draws from the left
Pace
calm, cuts on the beat
Colours
two main and one accent
Type
wide headings, narrow text
Transitions
a wipe in the brand colour
02

The plan for the month

By the 25th of each month you get the plan for the next one: dates, formats, topics and draft captions. Change what you like and approve it in one click.

Next month's plan

To approve
  • Mon 3ReelHow we do it: from order to pick-up
  • Wed 5CarouselThree questions before you buy
  • Fri 7ReelNew in the shop
  • Tue 11PostCustomer review
03

Motion sketch

Before a reel is made, you see the keyframes: what moves, when the text comes in, where the offer sits. This is the easiest moment to change things.

Motion sketch: the end of a reel

0,00 s
0,15 s
0,35 s
0,55 s
0,70 s
0,90 s
04

Reels, graphics and revisions

We deliver finished files in each platform's format. Every item gets 2 rounds of revisions before it is published.

Reel revisions

  • YouCould the logo come in earlier, and the price be bigger?
  • ReelelleChanged in version 2: logo from 0.4 s, price half as big again.
  • YouApproved.
05

Posting, check-ins and the report

We post as planned. Every week we talk or write, depending on the plan, and at the end of the month you get a report with your account results.

This month

  • Every post from the plan
  • A check-in every week
  • Report with account results

A month on the calendar

This is how the work spreads over a typical month.

Week 1

  • Posts from the plan
  • Weekly check-in
  • Report for last month

Week 2

  • Posts from the plan
  • Weekly check-in
  • Motion sketches for upcoming reels

Week 3

  • Posts from the plan
  • Weekly check-in
  • Revisions and approvals

Week 4

  • Posts from the plan
  • Weekly check-in
  • Next month's plan by the 25th

What we need from you

  • 1

    Logo and colours

    Ideally a vector logo (SVG, PDF, AI). If you don't have one, we rebuild it from what there is.

  • 2

    Photos of your offer

    Products, the space, finished work. Phone photos in good light are enough.

  • 3

    Account access

    For the time we work together, to post as planned. You can revoke it at any time.

  • 4

    A few minutes a week

    For the check-in or a reply by email, and to approve the plan and the sketches.

A weekly check-in in every plan

  • Start

    A written weekly update with questions. You reply when it suits you.

  • Growth

    A 15-minute video call. What worked, what we change, what we need.

  • Pro

    A 30-minute video call. Plus a review of ad cuts and rush reels.

Questions about working together

What does the weekly check-in look like?

In Start it is a written weekly update with questions. In Growth a 15-minute video call, in Pro a 30-minute one. We go over what worked, what we change and what we need from you.

How many revisions do I get?

2 rounds for every reel and graphic. Most changes happen at the motion sketch stage, before the reel is made, so one round is usually enough.

Who posts the content?

We do, on your accounts and according to the approved plan. For that we need access to your accounts, which you can revoke at any time. If you prefer to post yourself, you get finished files with captions.

Do you reply to comments and messages?

No. Conversations with customers stay with you, because only you know the prices, dates and order details. The report shows which posts brought the most messages.

How soon will I see the first reels?

You get the plan for the first month within 5 working days of the kickoff call, and the first reels within 10 working days.

Show us your accounts.We'll tell you what to change in the motion.

Book a short call. We'll look at your profiles, tell you which plan makes sense and show you how a first reel could look.