TikTok for business: what to post and how often

Business account and licensed music

A business posts from a business account. It gives you analytics and business tools, but in the app it only offers the Commercial Music Library: tracks licensed for use by businesses. Popular trending songs are often not there.

• Account analytics

  You see how many people watched to the end, where the views came from and when your viewers are on the app.

• Commercial Music Library

  Its sounds are licensed for TikTok. We plan each video to work on one of them, or without sound, on captions.

• Profile bio

  One sentence on what you do and for whom, plus a link to order or get in touch. A viewer arriving from a video should know where they are.

What to post: series your business can keep up

A series is a repeatable idea you can shoot every week. Viewers recognise it in the first second, and you don't start from zero each time.

• How we make it

  The process from order to pickup: baking, sewing, fitting, repairing. Viewers stay to see the result.

• Before and after

  Renovation, restoration, cleaning, a haircut. The result in the first second, the way there after.

• A customer's question

  One question you hear at the counter or in messages, and a short answer. Easy to save and send on.

• New in or seasonal

  A new product, a menu change, open slots. The specifics and a date, no long intro.

• Behind the scenes

  Opening up in the morning, packing orders, the team at work. It shows the people customers buy from.

• A tip in a few seconds

  How to choose, how to store, what to avoid. One tip per video.

A series in practice

Behind the bar

This is howyour latte starts

Yyour.cafe

Morning coffee, no rush.

Three videos from a series for a café, a bakery and a workshop. Each has one idea, captions in the middle band of the frame and an ending with one call to action.

• The first second shows something happening
• Captions land on the rhythm of the shots
• The ending says what to do next

Examples on stock footage.

How to build a TikTok video

1. 1

   The first second shows motion or a result

   Something is already happening: hands at work, a finished product, a question on screen. Save the greeting and logo for the end.

2. 2

   Captions in the middle band

   The buttons cover the right edge, the caption and sound name cover the bottom. Keep text in the middle of the frame, big enough to read on a phone in a second.

3. 3

   It works with the sound off

   Sound adds to a video but doesn't carry it. Everything important is in the picture and the captions.

4. 4

   A change every few seconds

   A new shot, a new caption or movement in the frame. A long shot with no change is where viewers swipe away.

5. 5

   One call to action at the end

   Order for tomorrow, book, message us. Repeat it in the caption in plain words.

6. 6

   A caption in your customers' words

   People also use TikTok as a search engine. Use the words customers search with in the caption and on screen: the service, the product, the city.

How often to post on TikTok

The same rule as for Instagram reels: a steady rhythm you can keep, not bursts. This is how many videos a month each plan includes:

• 4a monthonce a weekA local business that wants to be seen and show its offer: a bakery, a clinic, a garage, an office.Start: $690 / mo
• 8a monthtwice a weekA business with something new every week or a seasonal offer: a shop, a restaurant, a studio.Growth: $1,290 / mo
• 12a monththree times a weekA business that sells through social media and runs paid ads.Pro: $2,390 / mo

One video for TikTok, Reels and Shorts

One idea can work on several platforms, but each gets its own file. Sounds from TikTok's Commercial Music Library are licensed for TikTok only, so the other versions get a different track.

No version carries another app's watermark.